Poster Development

So My jobs are to design the promotional material so the poster for the sandwich board and the in-store banners. So I thought I would start with the A3 poster for the sandwich board to create a a branding style.

This is another thought, so the full background is in colour and no blank white is used as block colour. Although, now I have to change the colour of the logo due to the use of the logo on either a colour background you either lose the name or the circle. Although, I have just realised this is not allowed.

I thought I would try the yellow background although I do think this is too much. I thought about making the type unreadable then this will make people come up close to read the title. And the fact that it is a secret it is like disguising the event like the stickers been hidden on products.

This is using the logo as the main info although, this is difficult to read due to the circling around the logo. Therefore, a little is needed as well as the logo to create event identification.

I thought that I would mainly use the dark colour of the green as the background due to the yellow looking quite cheap. I thought I would use the block of white at the bottom to break it up as the dark green. The yellow I am using for the type as the contrast of the two colours make the text readable. The bodycopy I thought I would use it as a reminder... the Shhh.... I thought would make them intrigued to want to read more as this connote a secret.



I am going to take these to show Sam on the 14/3 this is when we have agreed to meet to make sure are designs are along the same line.