Writing Content

I haved looked at reviews of the cinema and what others think of the experience due to me not experiencing all types of the events. I have tried to keep it minimal as I didn't want the information to be too much and overloading as the images are very attractive and fitting.

Cinema Events.

Edible Cinema

This is a typical edible cinema screening you will be presented with tray of small numbered containers on their allocated seats. It will show a short introductions on how to get the full experience within this event, as the food is attached to moments, which are signaled by a screen-side light box, which shows the number of the package, should be opened and enjoyed.

The menu focuses on specific words or overall feelings within the film. You are presented with a menu that allows you to check what you are eating, which has minimal information.

The idea is that the food will actually enhance the movie- watching process by making it a total sensory experience through taste, touch & aroma. The viewer may actually pick up less obvious notes & accents from the film or the feel connected it the scene in a whole new way. Some may argue that this may be distracting.

This is never a new film viewing. It will always be a film that is been re-exposed. And in actual fact will be interesting due to the food highlighting certain parts which maybe you haven’t spotted before.

Edible Cinema is a cinematic experience like no other and a must for culinary and silver screen fans that seek just a little more from a ‘regular’ night out.

Open Air Cinema

This type of cinema consists of a digital projection on a temporary screen, in which you enjoy films within the outdoors. They first began in 1916, in Berlin. Viewers usually sit on the floor with blankets or portable chairs such as camping chairs, in luxury cases beanbags. These are usually run on small budgets and they are mainly screened only during the summer season.

There are three key elements to open-air cinema: the outdoors, the social experience & the movies themselves. So which movies are chosen & what criteria will be used to choose them? Ideally, they show a variety of films, which appeal to a wide audience. Also, they try and chose films, which will benefit from the location of the screen. Although, some companies such as Disney have restrictions on the use of their films in outdoor settings

The concept of an open-air cinema is largely to create an interesting & interactive community that will get people out of their homes and spend time with family & friends. This is created through the sheer uniqueness of the event. Which will want people to want to experience the idea of viewing a film in the green fresh outdoors & under the starry night sky.

Up to now the concept has been very well received and the idea of the activity of watching a film has re-flourished. This has come from feedback that has come from research on to people’s feedback on this experience.

Hot Tub Cinema

Hot tub cinema is an experience like no other. Combining relaxing hot tubs, great films & amazing spaces, it is a luxurious event that celebrated films in a fun & engaging way. Rather than the focus been on the film solely it is more of the background idea and the role of conversation with your friends within the hot tub. They mainly screen films in different locations throughout summer. But they have special screens in the winter season as well due to the high temperatures of the hot tub allowing this to become an enjoyable experience.

Attendees can purchase whole tubs to share with their friends or buy individual tickets to share the experience with fellow hot tubbers. The tubs are cleaned, refilled & heated before every show.

This event is quite a new experience as this only started in the summer 2013. Evolving from a private party with one hot tub seven years ago. Since then the event has grown although from research, there is only one currently open at the moment with 20 hot tubs & two screens, which creates a truly unique and fully immersive cinema experience.

They also have a license to sell booze and therefore can become London’s steamy answer to been flirty. The whole experience is totally different from typically cinema from the type of clothing to the seating arrangements.

Bike-in Cinema

They invite audiences to cycle to the event and use their very own bicycles to power the screening. It’s a great way of bring people together to promote cinema, culture, sustainability & renewable technology. The audience that is attracted to this is not for the majority. Most people will believe that this event is not enjoyable as you are not relaxing as you are watching the film.

It is basically a drive-in cinema but without cars. Bikes are hooked up to the generator to help power the performance. So therefore, the audience will get a great sense of achievement as the audience themselves, are powering the screen. And the community spirit will make you want to keep the screen going and therefore you will try your best to make the film flowing.

They will use a HD projector rather than a transmitter so that the audience can listen to the soundtrack on a portable radio or on their mobile phones, through FM. They also have solar radios that individuals can hire so that they are been totally economical for the whole event.

In total they need 20 bikes cycling at one time, to keep the screen run. There will also be some food on the night so you can keep your pedal power up. This is a free event, which also is a popular factor. The slogan of the bike-in cinema is to: Cycle up, plug in, hop on & start peddling.

4D Cinema

So everyone knows what 3D cinemas are, well this has this experience but with a fourth dimension. This is a dimension in which gives the viewers physical effects such as, the experience of moving seats, water, bubbles, wind & many other surprises.

The physical effects are quite expensive to install and often are custom built for each screening, so therefore rather than been in an actual cinema they are usually in theme parks and tend to be long term. However some theatres have acquired the ability to hold certain physical effects and therefore can hold films that are 4D when using these effects, this is called the 4D treatment.

4D films have occasionally been marketed at 5D, 6D & 7D films in order to emphasize the variety of the uniqueness of their effects. However this is not consistency in the application of these marketing labels. 4D films should be the standard name for any screening with physical effects. It combines physical & tactile experiences with 3D presentation.

The term 4D is relatively new, but adding physical effects to films is almost as old as the first “Walkie Talkie”. As in 1929, a New York cinema sprayed perfume into the auditorium during the performance. Then also in 1959 a horror film zapped their audience with an electric shock during key moments in the film. They planted fake screams in the arena and inflatable skeletons into the seating area.

Secret Cinema

This is not a well known event due to its name. You don’t see this been advertised anywhere. You don’t know what film will be screened, or where it is going to be held. You just have to meet at a secret location & then tell no-one what you are going to see. Although, there is another way to organize a secret event where on the morning of the event if you have purchased a ticket you get an email stating the theme the location & the screening.

They transform locations in the entrance and in the auditorium by created interactive set pieces, staged labs, actors that appear around you to rein-act the film. Therefore this is why a theme is given so that all the guests appear the same as the actors, so they don’t know the difference between each other.

The event has a dark feel, figuratively & literally. This is for a target audience who like surprises and dressing up! It’s not for the faint hearted.

The scale of this event is very well organized and notably the scale is so vast and so cut from the outside world. Everything is a challenge within this evening, as not only do you not know what to expect, but also the venue is very large and therefore maps are given out to help you get around. This is obviously shown in the price and therefore, it is not a cheap experience, but one to remember.

Paris Treetop Cinema

This is a very unlikely setting for a cinema, in the Parisian forest. It is a mesh platform, which is hung in the treetops that is screening the fantasy adventure film Epic, a canopy also covers it. This is a very imaginative location & intended to immerse the viewers deep in the 3D world of Epic. When the audience ascended up the rope ladders & found themselves in a fully functioning cinema right in the heart of nature, you could see the wonder in their eyes.

To mark the movies release, guests were seating on a specially designed mesh platform amidst in the treetops in a forest near Paris, which is the film set for the Life of Pi.

Floating Cinema.

This is a converted canal boat, which navigates the breadth of the London’s canals, which the screening is been viewed. They host on-board screenings and also large-scaled outdoor films and be a bankside audience.

The floating cinema was initially a temporary commission to create a water borne cinema space which would spend Summer 2011 navigating the canals and waterways.

They have limited seating due to the size of canal boats, but therefore creates a bespoke interior. The whole experience is overwhelming due to the boat appearing as an elegant floating compact box. The floating cinema is ability to navigate through tight tunnels and can take different routes to resemble the films been screened. The use of the cinescope is wrapped with a double-sided mirror so therefore creates spectacular reflections onto the canal.

It is merely more than just a boat showing a movie!

Films on Fridges

Reclaimed fridges are the primary material of this temporary cinema, which has been inspired by East London’s “Fridge Mountain”, this is a 20 foot high pile of discarded fridges that once occupied the site of the London Olympic Games in 2012. With the Olympic stadium as a backdrop, this film only shows films with sporting themes.

This is Britain’s coolest new pop-up cinema & the only one to be inspired by rubbish. It is an outdoor venue where the seating area has cooperated fridge doors. And the bar is made of fridge parts.

While some may come to the event just to see the sporting film, which is currently been screened. Others will come for the sheer peculiarity of seeing a film in a fridge-themed cinema. Its organisers hope that vistors leave with a greater awareness & appreciation for this part of East London. As they want it to be an installation that is playful, creative but also educational.