For today's studio session we are focussing on layout design, doing a
day long brief to fulfill this. The brief set is for a fictitious
exhibition at MoMa. In this there are two tasks.
Task 1
The first task was to design an A5 leaflet.
We had 45 minutes for this task with a set folder that we had logos & information to include.
Here is my attempt:
Final Design:
We then was given another task which is to design a 10 page
concertina booklet. In this we were given body copy and images to work
with. We aren't allowed to edit the images in any way, only crop them
down, and as a challenge the body copy varies for each section so we
have to figure out a way to balance it all out.
So firstly, I did a mock up of how the concertina was going to work, as this would be largely dependant on the layout due to where the front cover had to be etc....
Here is my final:
This task gives a lot more opportunity to be more creative than when
working on the leaflet. There is more space and more elements to work
with.
After working around a general layout I developed the design until I was happy with it. I stuck with the white background on the artist info pages as I thought this would make the copy more readable.
After working around a general layout I developed the design until I was happy with it. I stuck with the white background on the artist info pages as I thought this would make the copy more readable.
The main issue in creating this concertina was down to the amount of
body copy. Two of the artists had a large amount, whereas two had quite a
small amount. I decided on balancing the amount each was given so it
looked as though it was only a taster to the exhibition and there was
more for each artist.
So from this I decided on my pages and worked out that I didn't need a back page so I went for a front cover and an intro page. Then dedicating two pages to each artist as there was 4 artists and 10 Pages.
Overall I am quite pleased with my design. Not being able to edit the
images in anyway was something I found quite hard to work around, but in
the end I came up with an overall design that I was happy with. For the
time limit I think I designed something that was pretty good, however
it definitely needs cleaning up and developing a bit more.
After the time limit was up we all put our designs out and went round
the studio to look at what everyone had come up with. This was a very
interested in this exercise because it showed how everyone had taken the
information and designed differently to each other. There were obviously
quite similar ideas, but all carried out and designed in completely
different ways.
The third part to todays session was to extend the work and see how far
we could take the designs and into what other situations this could be
applied to. This is something I took home and decided to expand the branding on to other elements such as a ticket.
I made a list of what I could potentially design for:
- Posters
- Leaflets/flyers
- Interior way finding/walls
- Exterior building promotion
- Bus Stop
- Publication Promotion
- Website/App
- Invitations
- Tickets
- Stationary
I have decided to do tickets, posters & invites, although this is not alot I don't want to take this over to another night as I have planned my time so therefore I am going to develop this task as much as I can in one night. So I am not going to restrict but I don't want to set my heart on doing too much!
Tickets
This is the ticket for the event, I have kept this simple as this is something you get after you have ordered therefore you don't need anything fancy you just need the important information on it.
Poster
This is just the flyer enlarged into a poster, although I think its important to create a very good event knowledge so they can relate all elements towards the event a brand recognition.
Invites
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