Poster Development

So My jobs are to design the promotional material so the poster for the sandwich board and the in-store banners. So I thought I would start with the A3 poster for the sandwich board to create a a branding style.

This is another thought, so the full background is in colour and no blank white is used as block colour. Although, now I have to change the colour of the logo due to the use of the logo on either a colour background you either lose the name or the circle. Although, I have just realised this is not allowed.

I thought I would try the yellow background although I do think this is too much. I thought about making the type unreadable then this will make people come up close to read the title. And the fact that it is a secret it is like disguising the event like the stickers been hidden on products.

This is using the logo as the main info although, this is difficult to read due to the circling around the logo. Therefore, a little is needed as well as the logo to create event identification.

I thought that I would mainly use the dark colour of the green as the background due to the yellow looking quite cheap. I thought I would use the block of white at the bottom to break it up as the dark green. The yellow I am using for the type as the contrast of the two colours make the text readable. The bodycopy I thought I would use it as a reminder... the Shhh.... I thought would make them intrigued to want to read more as this connote a secret.



I am going to take these to show Sam on the 14/3 this is when we have agreed to meet to make sure are designs are along the same line.

Jackson Rising

For today's studio session we are focussing on layout design, doing a day long brief to fulfill this. The brief set is for a fictitious exhibition at MoMa. In this there are two tasks.

Task 1

The first task was to design an A5 leaflet.

 

We had 45 minutes for this task with a set folder that we had logos & information to include.

 

Here is my attempt:

 

 

 

Final Design:

 

 

 

We then was given another task which is to design a 10 page concertina booklet. In this we were given body copy and images to work with. We aren't allowed to edit the images in any way, only crop them down, and as a challenge the body copy varies for each section so we have to figure out a way to balance it all out.

 

 

 

So firstly, I did a mock up of how the concertina was going to work, as this would be largely dependant on the layout due to where the front cover had to be etc....

 

Here is my final:

 

 

 

 

This task gives a lot more opportunity to be more creative than when working on the leaflet. There is more space and more elements to work with.
After working around a general layout  I developed the design until I was happy with it. I stuck with the white background on the artist info pages as I thought this would make the copy more readable. 

The main issue in creating this concertina was down to the amount of body copy. Two of the artists had a large amount, whereas two had quite a small amount. I decided on balancing the amount each was given so it looked as though it was only a taster to the exhibition and there was more for each artist. 

 

So from this I decided on my pages and worked out that I didn't need a back page so I went for a front cover and an intro page. Then dedicating two pages to each artist as there was 4 artists and 10 Pages.

 

Overall I am quite pleased with my design. Not being able to edit the images in anyway was something I found quite hard to work around, but in the end I came up with an overall design that I was happy with. For the time limit I think I designed something that was pretty good, however it definitely needs cleaning up and developing a bit more.

After the time limit was up we all put our designs out and went round the studio to look at what everyone had come up with. This was a very interested in this exercise because it showed how everyone had taken the information and designed differently to each other. There were obviously quite similar ideas, but all carried out and designed in completely different ways.

 

 

 

 

The third part to todays session was to extend the work and see how far we could take the designs and into what other situations this could be applied to. This is something I took home and decided to expand the branding on to other elements such as a ticket.

 

I made a list of what I could potentially design for:

• Posters
• Leaflets/flyers
• Interior way finding/walls
• Exterior building promotion
• Bus Stop
• Publication Promotion
• Website/App
• Invitations
• Tickets
• Stationary

 

 

I have decided to do tickets, posters & invites, although this is not alot I don't want to take this over to another night as I have planned my time so therefore I am going to develop this task as much as I can in one night. So I am not going to restrict but I don't want to set my heart on doing too much!

 

 

 

Tickets

 

 

 

 This is the ticket for the event, I have kept this simple as this is something you get after you have ordered therefore you don't need anything fancy you just need the important information on it.

 

 

Poster

 

 

 

This is just the flyer enlarged into a poster, although I think its important to create a very good event knowledge so they can relate all elements towards the event a brand recognition.

 

 

Invites

 

 

 

 

I thought I would keep within the same style, I felt the most important part was the title of the event then I wanted them to notice that they was invited. I have used the words your invited to give them a personal connection.I like the use of the black banner in the middle also as it creates the main focus on the title.
 

 

Page Layout Development

I Developed a lot of different ideas on paper before digitaising my design. This saves me a lot of time and therefore the development digitally is very low as I haven't changed much between the layout that I first digitalised from my drawing ideas. 

I am going to keep my pages consistent within the layout due to them all been the same event but within a different way. So here is how I developed the rest of my pages from my first.

So the main change I have done to this from my first mock-up is just taking some of the information out to make sure that it looks balanced and not overpowering with bodycopy. I am really pleased with the whole layout. I think it resembles the countdown before a film brilliantly.

 I am going to apply each of these vector images behind the bodycopy on each page, just to add a little more to the page. I have reflected the layout as I thought it might get rather boring been totally the same layout. The sizes of the images have changed as well due to the quality of them... This is over lapping the page and therefore is bleeding onto the next page and the bodycopy is flowing around it.

I am not going to create an intro page as I want people to know who we are and then also what is going to be in that issue for that month...

I have used the same grid layout grid system although, I haven't followed the same layout due to there been no appropriate pictures to put on.




Overall I am very happy with the overall layout and I am going to send it to print before the final crit as its only a few pages and therefore not too much cost, then people can get the real feel of the laout & how it works as a book.

Writing Content

I haved looked at reviews of the cinema and what others think of the experience due to me not experiencing all types of the events. I have tried to keep it minimal as I didn't want the information to be too much and overloading as the images are very attractive and fitting.

Cinema Events.

Edible Cinema

This is a typical edible cinema screening you will be presented with tray of small numbered containers on their allocated seats. It will show a short introductions on how to get the full experience within this event, as the food is attached to moments, which are signaled by a screen-side light box, which shows the number of the package, should be opened and enjoyed.

The menu focuses on specific words or overall feelings within the film. You are presented with a menu that allows you to check what you are eating, which has minimal information.

The idea is that the food will actually enhance the movie- watching process by making it a total sensory experience through taste, touch & aroma. The viewer may actually pick up less obvious notes & accents from the film or the feel connected it the scene in a whole new way. Some may argue that this may be distracting.

This is never a new film viewing. It will always be a film that is been re-exposed. And in actual fact will be interesting due to the food highlighting certain parts which maybe you haven’t spotted before.

Edible Cinema is a cinematic experience like no other and a must for culinary and silver screen fans that seek just a little more from a ‘regular’ night out.

Open Air Cinema

This type of cinema consists of a digital projection on a temporary screen, in which you enjoy films within the outdoors. They first began in 1916, in Berlin. Viewers usually sit on the floor with blankets or portable chairs such as camping chairs, in luxury cases beanbags. These are usually run on small budgets and they are mainly screened only during the summer season.

There are three key elements to open-air cinema: the outdoors, the social experience & the movies themselves. So which movies are chosen & what criteria will be used to choose them? Ideally, they show a variety of films, which appeal to a wide audience. Also, they try and chose films, which will benefit from the location of the screen. Although, some companies such as Disney have restrictions on the use of their films in outdoor settings

The concept of an open-air cinema is largely to create an interesting & interactive community that will get people out of their homes and spend time with family & friends. This is created through the sheer uniqueness of the event. Which will want people to want to experience the idea of viewing a film in the green fresh outdoors & under the starry night sky.

Up to now the concept has been very well received and the idea of the activity of watching a film has re-flourished. This has come from feedback that has come from research on to people’s feedback on this experience.

Hot Tub Cinema

Hot tub cinema is an experience like no other. Combining relaxing hot tubs, great films & amazing spaces, it is a luxurious event that celebrated films in a fun & engaging way. Rather than the focus been on the film solely it is more of the background idea and the role of conversation with your friends within the hot tub. They mainly screen films in different locations throughout summer. But they have special screens in the winter season as well due to the high temperatures of the hot tub allowing this to become an enjoyable experience.

Attendees can purchase whole tubs to share with their friends or buy individual tickets to share the experience with fellow hot tubbers. The tubs are cleaned, refilled & heated before every show.

This event is quite a new experience as this only started in the summer 2013. Evolving from a private party with one hot tub seven years ago. Since then the event has grown although from research, there is only one currently open at the moment with 20 hot tubs & two screens, which creates a truly unique and fully immersive cinema experience.

They also have a license to sell booze and therefore can become London’s steamy answer to been flirty. The whole experience is totally different from typically cinema from the type of clothing to the seating arrangements.

Bike-in Cinema

They invite audiences to cycle to the event and use their very own bicycles to power the screening. It’s a great way of bring people together to promote cinema, culture, sustainability & renewable technology. The audience that is attracted to this is not for the majority. Most people will believe that this event is not enjoyable as you are not relaxing as you are watching the film.

It is basically a drive-in cinema but without cars. Bikes are hooked up to the generator to help power the performance. So therefore, the audience will get a great sense of achievement as the audience themselves, are powering the screen. And the community spirit will make you want to keep the screen going and therefore you will try your best to make the film flowing.

They will use a HD projector rather than a transmitter so that the audience can listen to the soundtrack on a portable radio or on their mobile phones, through FM. They also have solar radios that individuals can hire so that they are been totally economical for the whole event.

In total they need 20 bikes cycling at one time, to keep the screen run. There will also be some food on the night so you can keep your pedal power up. This is a free event, which also is a popular factor. The slogan of the bike-in cinema is to: Cycle up, plug in, hop on & start peddling.

4D Cinema

So everyone knows what 3D cinemas are, well this has this experience but with a fourth dimension. This is a dimension in which gives the viewers physical effects such as, the experience of moving seats, water, bubbles, wind & many other surprises.

The physical effects are quite expensive to install and often are custom built for each screening, so therefore rather than been in an actual cinema they are usually in theme parks and tend to be long term. However some theatres have acquired the ability to hold certain physical effects and therefore can hold films that are 4D when using these effects, this is called the 4D treatment.

4D films have occasionally been marketed at 5D, 6D & 7D films in order to emphasize the variety of the uniqueness of their effects. However this is not consistency in the application of these marketing labels. 4D films should be the standard name for any screening with physical effects. It combines physical & tactile experiences with 3D presentation.

The term 4D is relatively new, but adding physical effects to films is almost as old as the first “Walkie Talkie”. As in 1929, a New York cinema sprayed perfume into the auditorium during the performance. Then also in 1959 a horror film zapped their audience with an electric shock during key moments in the film. They planted fake screams in the arena and inflatable skeletons into the seating area.

Secret Cinema

This is not a well known event due to its name. You don’t see this been advertised anywhere. You don’t know what film will be screened, or where it is going to be held. You just have to meet at a secret location & then tell no-one what you are going to see. Although, there is another way to organize a secret event where on the morning of the event if you have purchased a ticket you get an email stating the theme the location & the screening.

They transform locations in the entrance and in the auditorium by created interactive set pieces, staged labs, actors that appear around you to rein-act the film. Therefore this is why a theme is given so that all the guests appear the same as the actors, so they don’t know the difference between each other.

The event has a dark feel, figuratively & literally. This is for a target audience who like surprises and dressing up! It’s not for the faint hearted.

The scale of this event is very well organized and notably the scale is so vast and so cut from the outside world. Everything is a challenge within this evening, as not only do you not know what to expect, but also the venue is very large and therefore maps are given out to help you get around. This is obviously shown in the price and therefore, it is not a cheap experience, but one to remember.

Paris Treetop Cinema

This is a very unlikely setting for a cinema, in the Parisian forest. It is a mesh platform, which is hung in the treetops that is screening the fantasy adventure film Epic, a canopy also covers it. This is a very imaginative location & intended to immerse the viewers deep in the 3D world of Epic. When the audience ascended up the rope ladders & found themselves in a fully functioning cinema right in the heart of nature, you could see the wonder in their eyes.

To mark the movies release, guests were seating on a specially designed mesh platform amidst in the treetops in a forest near Paris, which is the film set for the Life of Pi.

Floating Cinema.

This is a converted canal boat, which navigates the breadth of the London’s canals, which the screening is been viewed. They host on-board screenings and also large-scaled outdoor films and be a bankside audience.

The floating cinema was initially a temporary commission to create a water borne cinema space which would spend Summer 2011 navigating the canals and waterways.

They have limited seating due to the size of canal boats, but therefore creates a bespoke interior. The whole experience is overwhelming due to the boat appearing as an elegant floating compact box. The floating cinema is ability to navigate through tight tunnels and can take different routes to resemble the films been screened. The use of the cinescope is wrapped with a double-sided mirror so therefore creates spectacular reflections onto the canal.

It is merely more than just a boat showing a movie!

Films on Fridges

Reclaimed fridges are the primary material of this temporary cinema, which has been inspired by East London’s “Fridge Mountain”, this is a 20 foot high pile of discarded fridges that once occupied the site of the London Olympic Games in 2012. With the Olympic stadium as a backdrop, this film only shows films with sporting themes.

This is Britain’s coolest new pop-up cinema & the only one to be inspired by rubbish. It is an outdoor venue where the seating area has cooperated fridge doors. And the bar is made of fridge parts.

While some may come to the event just to see the sporting film, which is currently been screened. Others will come for the sheer peculiarity of seeing a film in a fridge-themed cinema. Its organisers hope that vistors leave with a greater awareness & appreciation for this part of East London. As they want it to be an installation that is playful, creative but also educational.

Cinema Packaging Finalising

This is the net I have created for the flat popcorn packaging, this is a good idea as when I have been doing my mock-ups I have realised that it will also protect it from all the food and drink when placed on the tray.

 I have decided upon the colour scheme of black white and maybe red for the logo. I think that these are very appropriate for the theme. Stripey packaging would be the best aesthetic as this is the typical look for a popcorn packaging. Therefore this is why I have used it so you can understand what it is resembling straight away even thought I have modified it for the purpose.

I have now put the logo on the front of the packaging so that you can see the company that have created this so then you will look out for them in future.

Then I also had an idea for the display packaging, so I thought I would also try this idea out as you regularly see the display packaging behind the till promoting something. This will attract attention and then the audience want to read it....

This has been carried out in the same way as the other packaging. I have used my mock-version for this as I know these are the right measurements to fit the book it.

 

Logo & Colour Scheme Decisions

Today, we have decided on a logo & colour scheme. We both took in initial ideas and then we have expanded on them. Here are my colours to chose from & the logos I drew out to expand on with Sam.

Although, when I had finished the logo designs I realised that the market st. was not going to be part of the sweep as this is the freshly prepared food & veg etc... So therefore those logos would not be appropriate and therefore my designs where basically eliminated. 


So therefore, we both liked one of sams which was...

And I think with some adaptation this could work really well. I thought about making the shopping trolley more curved so its easier to the eye and matches the circle around the icon. Also we thought about changing the font style to make it more like a stamp and in the style of detective.

So we curved the bottom bar and the handle. I think it works a lot better due to the less net for the basket effect and then the streamline from the handle to the bottom bar which leads your eyes down.

This is the final logo design. The sentences are more central and the dots have more space around them. We have put it in this green as this is the main colour that Morrisons use in all the promotions.

Our final colour scheme we have decided that we should just stick with the Morrison's iconic colours and then black and white.


Think overall, our logo & colour decisions are very strong and we have both agreed with these as we both expressed our opinions and then tried them and checked if they worked or not. Now we are going to split the jobs out so that we can start deciding and then come together to make sure we are on the same line and adjust our designs to make it the best as it possibly can.

Wedding Invitation Development

 I have changed the wording of the bodycopy as in the crit they did say that there was a mix of tense.

I have decided to change of the font on the back due to the elaborate font before made it hard to read. This font is matching the front font also so therefore, make it more all round. I have also changed the top bunting as this is less distracting, the last bunting has 3 drapes rather than one which made it very fussy.

This is the effect that it would look like with the white ink on wood.  This really helped doing this because it was very hard to visual at first due to the unsure texture and how it works. I have now showed her this design and she is happy with it hopefully it will look even better when I actually get the time to screen print the design.


So today I have stained the wood for the wedding invitations, I used a sponge and a wood stainer that I purchased from B&Q.

I have now screen printed the invitations, I had to change a number of things on the screen when printing due to the thickness of the stock. I have had to sellotape some mount board to the bottom of the screen so snap off can work due to the stock been too high up and therefore the pull will not be a clean finish.

I also had to go get some more work cut to fit around the edges of the invitation. So this didn't damage the screen.

These are all my screen printed finals now I just need to add lace to the wood...

I am going to now start designing the RSVP & save the date.

I want to keep it in the same style due to the need in using different stocks. 

I have been very luck with the ability to use so much adventurous materials, due to my client only working part-time and therefore she said she would be willing to do crafting and muck in, in any way she can. Also her Dad is a joiner and therefore her has cut all the wood up for her and she has just started varnishing it. I have ordered all the materials such as lace and wood stainer & the paper stock, her friend's mum also had screen printing facilities at her home as this is one of her passions, she said she would screenprint the invites for her at little cost... So this brief has allowed me to be very adventurous in that aspect due to me knowing all this background information.