Typography session Two

Kerning is the space between letters.
You should never kern in, always take the largest space and kern out to match that.

We then had a go at kerning at our names.
You have to choose the largest gap and work from that starting from the start letter to the last.
My largest gap was between the A & the S.




How do you break a sentence into two lines?

This is the how I broke it down, as this is where the pause is within the sentence. 
So therefore, a comma should be after sentence.

This also another way you could break but personally I like the break above as this is also more aesthetically pleasing.








Hierarchy 

So we was asked to order so you read from the top to the bottom. So above is my attempt!


We was asked to sit back from the computer screens and then blink, then open them as see what we read first. When I did this I saw ONE as the main focus.



He then showed us an example with the words placed horizontally also. This then allowed us to order the way we read the numbers without changing the weight & size.

This was my attempt at placing hierachy with using horizontal placing aswell as landscape.


If you place a word upside down then you will always read this word last!



Its important that you use a font with a small x-height because 

This line length is too long and tedious to read. We could increase the line spacing although now we would also have to increase the type size.

So we have to go to two columns.

Don't ever centre align text unless it was small amount of body cody possibly with a script font.

In order to do this, we have had to put extra space between word so therefore impacts the reading. 




Why do we have right-align?

This is not normal and therefore our brains would not correctly understand the line as this has no specific start and the left side where we start reading is all jagged therefore losing our point each time.

Three columns- the gutters stop us reading over the line.

Never have more than 10-12 words on a line. This is average for a novel. The minimum number of words in a line is 6.

2 Column is probably the most intelligent. 
4 Column is the least intelligent.


3 Column tends to be used in a magazine.

You can use indentation to get more text on a page rather than line spaces. The average indentation is 3 to 4 letter spaces.

If you want to save space justify the text.
If you want to use more space increase the line space.
Its pointless having an indentation and also a line space, as then you are saying something twice.