Lettering Development

So I started with the basic of the type. I traced the typeface Brain Flower but made the stroke thicker and put my own slight twist upon it. All the rest I have done freehand, using different styles of stroke. For Natural & Apple & Grape, I have used a flat edge stroke. this has created the thick & thin lines. Therefore, the aesthetic is more raw.

Then I added illustration as I wanted a justified look so I wanted the blank spaces filled as it put it off balance. I have used the key words in the title to make the illustrations relevant.

Now I wanted to link them within the lettering some how so they become one rather than separate drawing at the side. I think this has brought the look together and now looks more defined.

 

Then I thought that I should included some quick relation to the fruit that is within the drink so customers don't have to read the full thing to know the main flavours.

 Then I decided to add colour and the logo, as I thought I should add the logo at this stage as this could totally mix up the composition of the layout.

Then I thought I would add the sparkling water so that the bottom was again balanced. This meant that I could place the logo fully across the bottom and keep the layout consistent again. I have decided that I don't like the tone of these colours and therefore I want them more brighter and complimentary to each other.

These are my final colour variations. I think these work well together and I am very happy with the colour variation. This has really made the letter come to life. The main info that people need of natural drink and the flavour of apple and grape are the eye catching elements natural because it is the biggest lettering at the top and then the apple & grape because of the colour and the next size down from natural.

I have decided to have the Purdey's as the bottom of the bottle and possibly keep the underline going right round the bottle. I think the logo is still prominent without it been the main focus of the bottle.