Firstly I started my breaking down the brief:
I chose to enter the Tigerprint competition as I like design cards & this month it happened to be hand rendered type in which I believe is one of my strengths. You could chose any occasion to design for as long as you did hand rendered type within the design. Here are my developed designs:
The quote had developed from the quote within the research of Home is where the heart is... I think this is very appropriate for the target audience as most of the daughters and sons buying cards for their mothers from Marks & Sparks will have maybe just moved out from home so therefore they will have some comfort knowing how they feel about home etc...
This is a basic design, therefore the lettering is so elaborate that there is no need for any other drawing for example the balloon is taking a background outline to the font. The two colour ink again the crisp white background I don't think that any more colours are needed.
These are my two designs I chose to design for mothers day and birthday for a teenage age range. I am very happy with both of these designs in which I submitted.
These are the submission details..
Although, I didn't get finalised I am still very happy with them. This was a quick turn around brief although, strengthened my quick decision strategy.




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