Tuesday, 21 January 2014

Elegant Avenue - Gift Voucher

This is something Hannah mentioned as I didn't think about this at first thoughts. She already was using a pre-templated voucher and therefore she gave me one to have and work upon. She crossed out things she didn't want and told me the wording she would like. 

I wanted to make it look like a present as this is what would be given as a present. I wanted it to look effective without the need of a box or ribbon to make it look presentable.

I decided to start with the back due to the layout of the details etc...

 I decided to put all the information that Hannah will fill out in small print and the large space taken up by the consumer to write a message and the receivers name. I think this works well and all details will be clear. I have put the logo on both sides just so there is no confusion when opening the envelope if opening on either side. I decided to use the bow due to this been a main interpretation of an elaborate present. I chose to reduce the opacity of the bow on this side as this is not the main focal on this side.




This is the front of the gift voucher I wanted the logo to be quite apparent but also the bow to be equally noticeable so then the visual impact would be obvious. I have kept the aesthetic the same with the block grey at the bottom with the frame around the whole page.

Luckily I had my own grey bow to photograph from a previous birthday and then deduct the background on photoshop to create a high quality image, as the ones on Google was very pixelated even on a large icon.


Final printed Material

Professional Photos will be taken Later.

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