Thursday, 16 January 2014

Elegant Avenue - Loyalty Card





I have moved onto the design of the loyalty card. I was envisioning that she would do it for nails as this is her main business at the moment but when I contacted her about her offer she would like her loyalty card she said she wanted it to be on spray tans due to the cost of nails it would not be worth it. I have decided to do single sided print for the loyalty card due to there is no need for double sided. I have kept the design similar to the business & appointment card to keep it consistent. I have started using grey as the second colour plus stock as this is the closest colour to silver without foiling as this would be a great expense..



I followed this layout from research also, as this is something that needs to be logical and easily understood without any misinterpretations. I think this works well and is straight to the point. I have chose to add more colour at the bottom with a block of grey to break the blank white stock up with the line continuing round although in alternate colours.

I was thinking about making a stamp for her to use personally for these loyalty cards but there isn't a obvious logo that I could make small enough to create a stamp that will be legible therefore I am unsure whether to proceed with this or not.

Then I set it up for print because this is not double sided this has been so much easier as it doesn't have to be aligned therefore can put as many as I want on once sheet.

Final Printed & Cut out Cards.


Professional Photos will be taken later.

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