Multisensory Logo Development

I firstly thought about how the brain controls all the senses and therefore this is why I created an outline of the head. this then I thought would be interesting to ripple it in as this is how the brain works, all the parts of your brain work at one time sending signals to each part. This could also be used alone as a vector image and then also with the title, when the brand becomes more well know.

Then I tried inverting the thickness of the strokes on the title and the line drawing as I thought the main part should be the image rather than the title.

This is my second idea of using the separate icons as this is more recognisable to what this brand would be. I like the icons and think this would work separately to the title as well, more strong that the one above as this has more of a connotation to the senses due to the brain & head outlines relating to many things.

So then I decided to work on the font title as the one above was too block and I wanted the icons to stand out more so than the title. I chose this title as this is very light weight and also has a theme of art deco which I found in my research is a key theme within cinema interior. Although, on this font I feel the kerning needs to be higher as this is becoming illegible.

This is my final logo I have enlarged the space for kerning which has improved the illegibility and you can see more of the aesthetic of the typeface which I personally think is a very good aspect. I also lowered the point size of the presents as I want this to be a small part compared to the event they are holding.