Menu Development

I am now starting to apply the branding to the layout of the menu. I have taken inspiration from my research (edible cinema) for the menu as I found that this had a good response from the current viewers. I wanted to make sure the numbers had the main focus as this is what is relating to the items. I have used the same header & bodycopy font although, used different point sizes. I feel this is working well. Although, I am going to have to decrease the size to allow the amount of numbers to fit on the A4 sheet.

The A4 length is mainly due to the size of the box I am wanting as this will lay nicely in the box without having to fold or amend in any way.

I have now successfully applied all numbers to the A4 length with the text still been legible. I have also centralised all the info down the middle on this. The centralised theme is developing within the brand and therefore this must continue in all the other elements also.

I have now started to apply colour, I was thinking about having the titles also bolder than the text as this would then stand out more after number. Although, I believe that the numbers are getting lost in a ocean of pink, which I don't want.

I have changed the title of the menu into a more decorative font, thinking this would enhance the aesthetic of the menu due to the title standing out more. But this is just clashing with the Alice in Wonderland title. Therefore I believe the sans serif typeface is the best option.

The numbering system is now also changed to gold as this separates the titles. And therefore allows a balance of the colour all the way down the page. I have decreased the size of the title and added an underline make it stand out more. I have used this underline throughout the project & therefore is strengthening the branding aesthetic across to the viewer.

This is my final layout, I have changed the titles to the same colour as the numbers, due to this way the information is more flowing and these are the two most important parts. This gives greater balance as there tends to be more bodycopy than title. This will be placed facing up in the packaging that they will be presented with at their seat. This will be the first thing you see when you open the box.