NASA: Used during shuttle missions, although they re branded the logo due to the thought that people would start to link the logo with astronauts dying from the horrible event.
The AS is linked due to the astronaut and shuttle been linked together, also it connotes tubes to connect it to space and how they are contained in space.
Fastfood- they have used negative space to create the logo. The use of the cheater is to connote the service been fast paced and also the negative space fork to show the connotion to food. Also in the lesson I realised that gold is a good colour to use when designing for food due to it has a connection with psychology to make you feel hungry.
Adidas- The logo of adidas is very clever as it has been rebranded form the original three stripes. This has been designed to show the company branching out through the three points of sport clothing and footwear.
Mobil- The red connotes strength and the blue connotes the security of the company.
Amazon- This logo is very simple but has a subliminal message of the arrow from the A to the Z this is to say they sell everything from A to Z but to the normal eye it just looks like a smiley face.
Apple- This logo is a very well known logo but somehting I found out today is that they originally took a bite out of the apple when designing due to it looking too much like a cherry tomatoe before editting it.
Karma Sushi- The red & white is connoting the flag of Japan although it also is in the centre like the red circle of the flag but inverted colours. The notion of karma is connoted in the eyes of the fishes as they are in different positions. Also the logo is small and bite size just like sushi, also the logo is on top of the name which is simular to sushi as that is the rice and this is normally underneath the fish.
Nekcite- They bottle these drinks so that you don't have to drink it all at once, the use of the rabbit is used from the well known rabbit for the logo for Duracell. The heart is to connote healthy and fitness and its near the legs due to that's where all the action will be doing. The target audience is more feminine due to the rabbit and the heart but I think it would be gym goers and mid 20s where they find it harder to adapt lifestyle to a busier one.
Twitter & Apple- They are both made up of lots of circles and this is due to scaling of the logo and making it easier to the eye. But it is also connoting the circle of friends. The use of geometric shapes is clever because these tend to have a longer shelf life and therefore dont get dated like letterforms.
This session has made me realise there is a lot more associations & connotations than I thought and how things can mean the same things in different logos.
I have choosen to look further in depth into the nexcite logo as I think it has a lot more background information to it.
Nexcite - the company
Nexcite Drinks is a Swedish company based in
Stockholm. The company owns the brand and the trademark registrations
globally. Product development and production is located in Sweden. The company is poised to become a global beverage company with unique and trendsetting products. It is the ambition of Nexcite Drinks AB to build the company, the products and the brand in the Swedish traditional way of innovative and high quality products.
Nexcite - the beverage
Nexcite is a refreshing drink for both body and mind. The drink
contains five different herbs – guarana, ginseng, schizandra, mate and
damiana – along with caffeine, all mixed together into a well-tasting
beverage. The drink is recognized by the award winning packaging and
design with the cobalt blue color and the vivid red rabbit. With its
unique design and taste, Nexcite is a beverage with multiple placement
opportunities. It is used as an everyday drink as well as a drink mixer
in trendy clubs. To perfectly fit into different places, the drink is
available in three different bottles.
But I couldn't seem to find anything about this logo in depth although this information above does agree with all our statements of rather than been a junkie more of a fluent sports drink.
Nestle Logo
Specialist pharmacist Heinrich Nestle was born in 1814 in Frankfurt
and moved to Switzerland in 1843, where he proceeded to open his own
pharmacy and sell a variety of products, including everything from drugs
to fertilizer to mustard. Because the official language of Geneva was
French, he changed his name to Henri Nestle. In 1867, Nestle sold milk
products for mothers and then in 1904 began to manufacture and sell milk
chocolate. The bird family that is used in the Logo dates back to the
Nestle family coat of arms and symbolizes the meaning of the Nestle name
"small nest".
I think the use of bird is just a representation with the nest.
I think the use of bird is just a representation with the nest.
The Michelin Man Logo
At the Lyon Universal Exhibition in 1894, the Michelin brothers noticed an evocatively-shaped pile of tyres on their stand. Édouard said to André, “Look, with arms it would make a man.” André Michelin would remember this moment a few years later.
In 1898, when looking at an advertising sketch for a brasserie drawn by O’Galop, André Michelin had an idea: why not replace the bearded giant raising his beer mug with a man made of a pile of tyres and holding a cup filled with nails and broken glass. The latin quotation from Horace, “Nunc est Bibendum” (now it is time to drink) declared by the character was also reused by Michelin.
At the Lyon Universal Exhibition in 1894, the Michelin brothers noticed an evocatively-shaped pile of tyres on their stand. Édouard said to André, “Look, with arms it would make a man.” André Michelin would remember this moment a few years later.
In 1898, when looking at an advertising sketch for a brasserie drawn by O’Galop, André Michelin had an idea: why not replace the bearded giant raising his beer mug with a man made of a pile of tyres and holding a cup filled with nails and broken glass. The latin quotation from Horace, “Nunc est Bibendum” (now it is time to drink) declared by the character was also reused by Michelin.
O’Galop’s Michelin poster, 1898
“Cheers, the Michelin tyre drinks up obstacles!” This slogan had been launched by André Michelin a few years previously to convince engineers of the benefits of tyres.
An animated cartoon was made in the 1930s to show the Birth of Bibendum (embedded below).
No sooner was the Michelin Man born when he began to play a major role for the company: it was he who presented the products and advised and assisted motorists, becoming the brand’s worldwide ambassador.
In 1905, Michelin opened a sales office in London. The Michelin Man changed into a knight to conquer this new territory, wearing a helmet and carrying a shield. For his coat of arms, O’Galop drew his accoutrements: the spectacles, the cup, a cigar, and the cross-section of a tyre with a nail incapable of puncturing it. In the caption, a line from Tennyson is adapted to promote his tyres, “My strength is as the strength of ten, because my rubber is pure.”
As early as 1907 the Michelin Man crossed the Atlantic and set up a factory in Milltown, New Jersey. The advertising became more educational: the Michelin Man was depicted as a giant accompanying and advising travellers by explaining the advantages of his products.
Michelin used a large number of artists who each brought their own interpretation to the character. His shape was guided by the narrow silhouette of the tyres, while his appearance and attitude reflected the customer of the time, smoking a cigar and wearing spectacles, here in 1914.
Michelin, by René Vincent, 1914
In North Africa in 1922, Roger Broders showed the company’s mascot dressed as a Bedouin. Adopting local costume, the Michelin Man slipped on babouches and a djellaba.
From the 1930s onwards, Michelin made increasingly less use of outside artists. As a result, images of the Michelin Man became more standardised, although there were country-specific variants. Adapting to the evolution of tyres, his rings became thicker and the character dropped his wealthy image to move closer to a broader customer base.
The character’s sportive nature is often symbolised through this famous attitude of the racing Michelin Man.
In Germany, as in the Nordic countries, the Michelin Man dons a hat, boots and a scarf when the weather gets cold in winter.
In Japan, he was seen as a ladies’ man with his sumo-like proportions.
In 1998 his centenary was an opportunity for the company to give him a new look: he appeared slimmer and more dynamic in the company’s brand block.
NBC Logo
The NBC (National Broadcasting Company) is one of the biggest American television networks. I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacocks head is flipped to the right to suggest it was looking forward, not back.
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