Design For Print

After the briefing of the module Design For Print they asked us to get into groups and discuss the task we did for today with the images for FORMAT PROCESS PRODUCTION COLOUR FINISHING & STOCK.

As a group we wasn't too sure about the difference between production & process, which we found we all struggled with in the given task. But then decided to compare our findings from the task. We did it in the separate sections and told each other our thoughts.

COLOUR: 
Consider legibility & readability
Links to concept
Process - digital print/CMYK
Screen print/custom colour making

FORMAT:
Depends on audience/function & budget
Influences what stock - eg. book

PRODUCTION:
Commercial/personal/ethical
Mass production/limited edition

PROCESS:
Consideration of volume 
Cost
Method to materialise the design.

FINISHING: 
Consider colour - Glossy/matte.
TOV depending on what would be appropriate.

STOCK:
TOV the quality of the paper.
Cost how much high end you want your work to look due to budget.
The audience needs to have a big influence.

Then we came together as a class to make a broad definition of each section:

COLOUR: Colour mode/hues/function etc...
FORMAT: Scale or size then working within the page.
PRODUCTION: The actual making of the finished piece.
PROCESS: The method
FINISHING: = Production + Process 
STOCK: Substrants for printing/considerations.


The objective of this session I believe what to realise all the processes are linked together as we thought we was doing the workshop wrong as we was just going round in circles and not coming to a definite answer. Although, the answer to this is that they do all link together mainly through the costing & limitations due to that.

The second task to do in the workshop was to divide our prints we have collected over the week into catogories:

The first was Format:

The sections we divided it into was leaflets, newspapers, flyers, 3D packaging, bags and business cards.


Colours:

At first we had the problem of classing the stock as a colour. But we decided that we would just class the print as a colour due to the stock been a different sub category. Our categories where one colour, 2/3 colours & multiple/photographic colour.



Production:

Our categories where mass produced, short run & bespoke. We was confusing ourself due to not knowing how long a short run piece was and how many prints a bespoke piece could be due to a limited edition doesnt have to be a certain number of prints to be called a limited edition print etc...



Process:

We broke our prints down into different categories of foiling, screenprinting/letterpress, embossing and digital print.


Cost for one unit:

This was very hard to differentiate as you had to take into consideration a lot of factors such as the stock and how many colours it has plus how it has been printed and then finally the finishing of the production such as the foiling and the flocking.



From this task what we noticed was that a lot of things stayed in the same piles together even though it changed in categories. This is due to all the categories linking in some way and therefore overlapping.



5 Examples of logos & branding: 

This is one logo that I thought was interesting they have used the multiple layers to make this typeface to create this logo. It is suppose to relate to the hypothesis you receive when you are reading a book and wants to capture you in. I also think it could relate to the spine of the book as all the pages are attached together and therefore in this motion.
 

 This is a construction company who mainly focuses on the short amount of time they can achieve elaborate things in. So above is the inspiration of the logo and how they have joined the two objects together to create this great logo. This is very flowing and easily read to the audience.

This is a logo for a chain of sushi restaurants. They wanted to show the derived chain through the logo and there they have shown this through the linking up of the fishes and obviously the use of fish due to been a sushi restaurant. The use of black and white shows that it is sophisticated due to the non-norm of use of sea colour when relating to fishy products.

This is for a logo for a nightclub. The use of this is to represent music waves been loud and upbeat. Also, the complicatedness of the logo to read Lava Lava is showing how you will read the clubs name at the end of the night.

Finally this is for a music industry they are trying to present artists who define a constant progress of new trends and styles into electronic music.  They represent it by using a personal geometric font for the logo which is also used as a bird, symbol of the agency, with a fresh green scale background.