Logo Development

So I have decided that I want to still keep the same name as this has been established over a long period of time & therefore is well know & loved by many customers. I am going to update the logo but keep some qualities about it such as the classic sweet shop with a twist.

I started by using a scripty font with all the name but that was too much! I then changed to top to the western look with curly serifs. This and he script font went well. I then thought about using a blocky text for the in England as this is a very patriotic factor and therefore needs to stand out. Although, the blockiness in this font is too heavy for the light top, especially because it doesn't have any counters, or bowls.

 I then decided to use the flag font as this is a representation for the word England and therefore fits in. Then this advanced to the edge as I wanted the flags to look like it had be put on a pole. So I added the line along the bottom and then created a frame around the text I think it looks more contained & fitting.

I then progressed upon this with the central focus as it looks like a crown like a queen of sweet shops etc.. I like this and think its a very strong design. I am happy I have been thinking of how to make the 100 more central to the logo.

This was what I though of putting the date in a scroll but this didn't with the framed text. And therefore I am going to stick with the original logo. I think that the date doesn't need to be a central focus due to the name been the oldest sweet shop and therefore you know what kind of year the sweet shop would have been around since.

The pink is more sweet shop & candy like as the purple is less gender bias. Although, I did ask boys and they said that they know the known colour for sweets & candy is pink & therefore would not be put off by going in.

This breaks down the pink and netrualises it a bit more. Although, I think that the rod at the bottom needs to be infront of the text as when it is behind it is not easy to the eye. I have lowered the thickness of the stroke of the frame due to you couldn't see the detail before. I think this makes it more delicate style.



Final Logo