ISTD Workshop

ISTD Workshop

5 Facts about the Brief

• Celebration
• Benchmark
• Achievement
• Distinction
• Century
• Card off the Queen
• Three units
• Whole Number

5 Facts about your audience

• Historians
• Young Teens (Education)
• Fans
• Achievement Chasers
• Teachers
• Sport Fans
• Positive People

5 Things you want to communicate

• Celebration of 100 years
• Promote the experience
• Branding may be dated
• Educating - Maths/History
• Event Promotion

5 Things you don't know

• Unsure of audience
• What products are needed?
• Typography introduced
• What shop/hotel to focus on.
• How I could involve & inform?

5 Problems I want to solve

• Knowledge of brand - show experience
• Promote brand
• Rebrand the dated brand
• Inform them about the brand - background
• Why they want to celebrate 100 years?
• I NEED TO DEFINE THE BRIEF

Decisions Decisions...

I have decided to celebrate 100 years for a company or a business. I have been researching and there are a couple of things I could do...

Brownies (Girl Guides) - As these are coming up to celebrating there 100th of this group.
Lusaka Hotel - This is an Africa hotel, this is celebrating its 100th year been within the building they are in to this day.
Sweet Shop - This is a sweet shop in Harrogate and this is celebrating its 100th year of been unchanged.
Manila Hotel - This is a hotel in the Philippines, and its celebrated it 100th birthday in 2012 but didn't celebrate therefore I believe I could rebrand to take them back in time.



Overall I have decided to rebrand the sweet shop due to this been different to what I have done before & it is local so I can go visit it and get a feel etc... 
Also I think this is more me rather than the brownies due to I would have to redesign there outfits which would be difficult as I can't sew and would be too much of a main part to promote.