Understanding Layout
Gutters The inside margins or blank space between two facing pages is the gutter. The gutter space is that extra space allowance used to accommodate the binding in books and magazines. The amount of gutter needed varies depending on the binding method.
Gutter is sometimes used to refer to the space between columns of text in a page layout.
Grid A typographic grid is a two-dimensional structure made up of a series of intersecting vertical and horizontal axes used to structure content. The grid serves as an armature on which a designer can organize text and images in a rational, easy to absorb manner.
Column The art or profession of using design elements as typography and images to convey information or create an effect. These are verticle sections on a page separated by a gutter or blank space.
Margins Any deliberately unprinted space on a page, especially surrounding a block of text. Margins are used not only to aid in the aesthetics and the readability of a page, but also to provide allowances for trimming, binding, and other post-press operations.
Sub Heads Subhead is a phrase that follows a headline. A subhead is presented in a smaller size than the main headline because it is secondary in importance to the head.
DPS two facing pages of newspaper or magazine where the textual material on the left hand side continues across to the right hand side. This can also be used to its advantage and of using two pages and therefore making the page interactive.
Dropcaps the first letter of a paragraph that is enlarged to "drop" down two or more lines, as in the next paragraph. Drop caps are often seen at the beginning of novels, where the top of the first letter of the first word lines up with the top of the first sentence and drops down to the four or fifth sentence to the beginning of a section.
Headline A heading at the top of an article or page in a newspaper or magazine.
Measures In typography, measure is synonymous with line length.
Folio Number A large sheet of paper folded once in the middle, making two leaves or four pages of a book or manuscript. A leaf of a book numbered only on the front side. Therefore all pages/leafs are numbered separately and all have a single page number on usually in the bottom outside corner.
Pagination The art of planning page format to allow sequence page numbering.
Imposition This is one of the fundamental steps in the printing process. It consists in the arrangement of the printed product’s pages on the printer’s sheet, in order to obtain faster printing, simplify binding and reduce paper waste. Correct imposition minimizes printing time by maximizing the number of pages per impression, reducing cost of press time and materials. To achieve this, the printed sheet must be filled as fully as possible.





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