Saturday, 5 April 2014

Cakewalk Bakers Logo Competition

This was a last minute competition I decided to enter. This was on 99designs, the brief was to design a logo for a bakers. I was instantly drawn by it when I read the title due to the name been cake.

This is my interpretation of the brief:

 I started by drawing a cupcake on illustrator as I just presumed that a bakers would do cupcakes....




 I created the script font to join up the vector and the name together, so it looked like the icing flowing. The colours she wanted was tiffany blue but I also thought that pink would have looked good too so therefore I created this one.





After reading the brief a second time, I realised it mentioned the wrapping up of every cake with a present bow. So I decided this would make the business unique and therefore should be incorporated within the logo.







After I had posted these on the website I realised that in the comments she had added that they don't do cupcakes, which I was upset about as I was quite proud of this design so I decided not to lose all the time I had just put into the basis of the logo and change the vector image to a cake.



I also decide to change the white to cream as this was another pointer I had missed. This is a lesson to be learnt as I wasted a lot of time on developing a logo that wouldn't have even considered.








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