How To Get People To Read More?

Group Research



We had a given theme of printed text & reading. And then we did a spider diagram of the things we could research within that topic.

From this i received signs which i thought i could research into quite a depth. We had to do 3 design boards from our research here are mine:

Image Design Board

Image & Text Design Board One.

Image & Text Board Two

Then from this research we gave a little mini crit to the rest of our group where we told each other what we research and then we was given a more focused brief question for our task.

How To Get People To Read More?

 This is the first design I thought of due to the idea of a bookfly as a butterfly. I wanted to have the stickers in the flying trail as in one of the murals its quote is "To read is to fly'. The background i am very happy with although i think the flowers and the bookfly makes the audience to be targeted more towards a girl viewer, so i want to keep the flowers as that is what makes the background interesting and change the main subject into animal illustration what is created on the murals which will then also flow more with the who brief.

 This is the second idea where I have used the giraffe illustration as I still wanted to show improvement by working upwards. Then I decided to break up the giraffes neck to dedicate different levels a sticker.

 Then i came up with the idea of having the the spot as the stickers and also hanging the speech of the giraffe as the instructions such as "You must read books to make the giraffe get his spot back and be happy again!" Although my group preferred the original giraffe poster for the reward chart, so we agreed to use the original poster, as they thought that it would take too long to fill the giraffe up fully.

These are the stickers that I have created for the reading chart. These have quotes from the murals have been edited to make smaller but have relevance to the quotes used within the brief. I choose to use red due to that been the best colour to stand out against the background of the giraffe. They had to be very simple and clear rather than complicated & clustered as it needs to match the simple shaped of the illustration & simplicity of the font.

Final Printed Out Versions

Evaluation Of Own Work

This is my work i did within my group. I am very happy with the results as its very appropriate for the target audience and matches with the rest of the groups project fluently. I have learnt how to create stickers in the digital dungeon and how to set up the document. The colours have come out very well and bright which was my aim. Although i think if i needed to do more  would make it a bigger poster rather than A3 and maybe put more detail in the background, with more stick chart spots.

Speech Made Visible

Accents interpretation

Essex

Russian

Pirate

French

Welsh

Australian

Irish

Geordie

These are just some of my accents as i must have lost some in transition of tables. 

The task from last session was used in this session we had to try and guess what accent the who are you? was from the layout of the phrase. The most understandable was:

IRISH
FRENCH
RUSSIAN
PIRATE

These was mainly due to the aesthetics of the layout not necessarily the kerning or boldness etc...


 CEEM TEAM'S 5 Fundamental Rules of Type

• Be cautious with overly decourative fonts
• All fonts should be ledgible
• Never reduce kerning in bodycopy
• Make sure the font coice is in suitable context
• Never use more than 3 fonts

 
When then did a pub quiz based on Design Principles and we came second here is our paper:

Visual Literacy

Visual Literacy

The Language of Graphic Design

SEMOTICS:

Sign

Signifier

Symbol

VISUAL

Metaphor - Something can stand for something else. Therefore can control what people read.

Metonym - A figure of speech in which one word or phrase is substituted for another with which it is closely associated

Synecdoche - Which a part is substituted for a whole or a whole for a part

Apple logo next to statue of liberty would therefore change meaning. 

Synecdoche is when a part is used to represent the whole. Has to be something related (inherited links) to the subject, has to be already known as if we don't already know it wouldn't make sense.

Visual metaphor is a transferred meaning from one image to another. The big apple New York was a horrible place so they thought if they named it The Big Apple it would transfer its meaning on NY. As it took all the meaning of an apple (Crisp, fresh etc...) & took it onto city. Made people want to go. 

Visual metonym is a symbolic image that is used to male a reference to something with a more literal meaning. The cab is not intrinsically linked to NY but its still largely associated with it.

Readability: Understand & recognise how easily read.

Legibility: Character & glyphs

Hierachy: Delivery & control of the information

Newspaper - first think jumps out tops - most successfully sold.

Magazine - Siginficant element and you start to work with type & image working together.

Emphasis - Bold Light

Volume - Size of Point

Pace - Point Size    

In groups we had to say who are you in different volumes and emphasis on different words and the others create the phrase using bold & point sizes to show the emphasis. Here are that was said in my group below:

 

These are arranged in all the different ways I could with different point sizes and boldness.

 Beth's accents & volume changes she used when saying who are you.

 Caitlin's phrases when she put accents in on some words.

   Ellen's phrases when emphasising certain areas of the phrase, based on volume too.